THE CHALLENGE

The great challenge for retail companies is to consolidate all the information that is currently available (internal and external, structured and unstructured) and to extract the business value from it, in order to have a comprehensive vision of their customers and to be capable of making strategic and tactical decisions that maximize results.

The consumers relate to brands from different channels (social media, web, call center, billing, claims ...), having a 360º view of this is fundamental for establishing a good communication with them, so they do not feel frustrated, and for knowing all their interactions, to facilitate their interaction with the brand.

All of the above will require us to have the infrastructures prepared to meet the new needs of the consumers and to anticipate the competitors: data repositories, operations, communications, data science, analytics, etc.

THE SOLUTION

Our services for the retail sector  are aimed at offering our clients the tools that allow them to know the competitors and to improve the relationship with their clients.

UNDERSTANDING THE COMPETITION AS A COMPETITIVE ADVANTAGE

More and better online information is increasingly available on the competition’s products (prices, offers, promotions, brands, new products etc.). And having prompt, easy access to that information is becoming a crucial aspect in establishing pricing policies based on real-time knowledge of prices.

IMPROVING YOUR RELATIONSHIP WITH YOUR CUSTOMERS AS A MEANS TO BUILD LOYALTY

Understanding and analysing consumer patterns and recommending products that better suit customers’ lifestyles and states of health are basic aspects for improving your relationship with customers in our current digital environment.

Consequently, we focus on the following aspects which can improve our clients’ online stores:

• Customer profiling based on their lifestyle and state of health.
• Enhancing the product catalogue with nutritional and health information etc.
• Exchanging experiences and opinions with other customers on products in your basket.

BENEFITS FOR YOUR BUSINESS:

• Stand out from the competition
• Understand your customers’ consumption patterns based on their profile, preferences and basket
• Recommend products based on their nutritional characteristics and profile
• Extract knowledge from data, helping you make business decisions

RELATIONSHIP WITH CUSTOMERS

Who are our customers and, above all, where are they, what do they want, and how and when do they want to be contacted?

PREDICTIVE DEMAND

Inferring temporary and seasonal trends in the demand for products in different locations. Additionally, the ability to predict can optimise logistical systems and storage costs.

PRICE OPTIMISATION

Adjusting prices in real time based on competitors’ prices and customers’ opinions of the price level offered by the organisation.

CROSS SELLING

Analysing products that can be bought together by various customer segments, with the option of designing customised discount campaigns.