Case of use in a large chain of distribution
One of our clients is one of the main retail distribution chains in Spain, with more than 170 hypermarkets and about 16,000 stores in 33 countries which requires for pricing decisions, contrasts prices with the main competitors. This process, which may vary according to the type of product and the established pricing strategy, has been based on physical channel check, not very agile and expensive, especially for fresh products.
IMarketPanel performs the weekly price check of the competitor’s establishments through the online channel, including a daily check of fresh products. The service, in SaaS mode, allows continuous and agile monitoring of price positioning of competitors in geographic areas of influence. The integration of iMarket with clients Pricing systems is based on both EAN and internal coding. The complete process, from the capture of information to its delivery, incorporates multiple quality controls to guarantee the quality of data.
With the addition of iMarketPanel, the pricing area has an agile and accurate source of information for decision making. It simplifies daily updates of fresh products while reduces acquisition costs.