In view of the bank’s need to start a project with a new tool unknown until now, Indizen is asked to perform a 0 sprint for the combination of SalesForce with a real cloud computing.
The business strategy proposed by Indizen causes the beginning of the collaboration of SalesForce with BBVA.
Given the success of sprint 0, it was decided to initiate the following phases within the Cloud Marketing platform:
- üPhase 1: Migration of the commercial plan (proactive campaigns)
- üPhase 2: Definition of standardization processes for reactive campaigns
- üPhase 3: Definition of Predictive Intelligence use